The idea we haven’t imagined
Tell us what the next-generation island experience could be. Surprise us.
Illustrative creative brief. This is not an officially released opportunity, allocated space or open application.
THE CREATIVE INTENT
Introduce a contribution that does not fit an existing category.
An original service, experience, collaboration or programme could add a dimension that has not yet been imagined. Begin with what it contributes to the destination and the people around it.
Questions worth exploring
- A clear purpose, audience and reason for the idea to exist here.
- The contributor’s ability to develop and deliver the concept.
- Practical requirements, potential partners and questions that need further exploration.
Start your concept with this
Start with the idea and its purpose. Explain what makes it different, who it serves and what would be needed to explore it responsibly.
Prepare a personal concept note